Social media has changed a lot over the past decade – and the way marketers managing social media channels has also changed. Some marketers have the bandwidth to stay on social media throughout the day, curate and share content when they leave. Many of us have additional work responsibilities, and we must be structured and intentional about the time we dedicate to social.
Fortunately for us, there are many tools out there designed to make social media management easier and more efficient. From finding content that can be distributed to post scheduling, the 12 tools listed below can help you streamline and automate the tasks you can – so you have more time to spend on which you can’t.
What is social media automation?
Before jumping into the list and try the tool, let’s quickly clarify what we mean by automation. Social media automation uses software or tools to complete specific tasks on social media platforms without human intervention. Simply put, it means using a program to automate things like posting and sharing content on Facebook, Twitter, and other platforms.
Best Social Media Automation Tools
Without further Ado, let’s get our list. You will find big players and small players here, with various specialties and abilities, so there is something for everyone. Short description, only to give you a general description of the main strength of each tool.
Our picks for the best social media automation tools out there today are…
One of the market leaders, this popular tool lets you schedule & publish upcoming posts across all of your social media accounts. It also offers excellent analytics on your campaigns.
Hootsuite is another popular choice. You can use it to schedule your posts and monitor the competition. Using search streams, you can more easily build a community of followers.
With Workflow, you can craft the ideal workflows (hence the name) so that the right content is always shared at the right time.
The tool automates the process of scheduling content across various social media accounts. You can also learn more about your followers, so you can determine the right content to post.
Later is a powerful tool for Instagram scheduling that boasts over 600k customers. Unlike many social media tools, you can use this one to manage comments.
Social media listening is made much easier when you use this tool. Again, it’s all about finding the best content for your audience and being part of conversations as they happen.
BuzzSumo is popular with content marketers because it’s great at finding trending topics. Results can be filtered based on location and domain. You can also find influencers here and start building relationships with them.
8. Sprout Social
Designed to help small businesses use social media more effectively, this tool automates posting. It can also help you engage with an audience and monitor the competition.
You’ll never miss a conversation your brand is mentioned in when you use this tool. It’s also great for identifying influencers and monitoring keywords in real-time.
TweetDeck is an awesome free service for social media listening on Twitter. You can set up custom timelines to track brand names, usernames, hashtags, keywords, and more.
11. Facebook Pages Manager
No surprise here, this app helps you manage your Facebook pages effectively. You can get insights on traffic, clicks, and views from its main menu
12. Social Studio
Social Studio by Salesforce offers marketers a range of features such as publishing posts across various platforms, social media listening, and managing marketing commands.
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