Google Search Console update with the ability to restore data fresh in Search Performance report – as recently as less than one day old.
That means SEO and website owners will have access to same-day data in Search Console for the first time. A major upgrade over previous waiting time of several days.
Improved data freshness in search performance report is the number one feature request from users Search Console.
Here are some examples of what fresh data can mean for everyday life SEO:
See performance of the weekend’s website on Monday morning, rather than wait until Wednesday.
Check the statistics on the site first thing in the morning after, or even during, important days such as holidays, global events, and day-to-day shopping.
Check if your site traffic has rebounded after fixing technical problems.
It’s important to note that fresh data points will be replaced by final data point after a few days. So it is expected that fresh data may change slightly before being finalized.
One thing to note about the fresh data update is that it is not supported by the API’s Analytics, is also not available in the Discover report. Both of these limitations can be overcome in the future.
Other improvements for search performance reports
In addition to fresh data back, the report’s performance has been updated with the following new capabilities:
Clear communication of the data zone (which is the Pacific time zone).
Data export performance during the desired period of time, making it easier to identity trends and changes.
The update is rolling out now.
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